The ad promise disappears.
A homeowner clicks a specific promise, lands on a general homepage and has to hunt for the service, area, price signal or phone action they expected.
For independent residential plumbing companies
Paid click→Connected call→Booked job
More booked jobs from the clicks you already pay for.
Terbo fixes the operating path after the ad: the campaign page, the call, the fallback form, the handoff to your office and the numbers that show what actually booked.
Email Gary your website and one paid destination. You get the costliest mobile leaks first.
paid-click path
01
Paid clickGoogle Ads or Local Services Ads
SPEND
02
Campaign pagePromise, proof and a reachable call
LEAK?
03
Answered callConnected—not merely tapped
VERIFY
04
Booked jobThe outcome the scorecard keeps
COUNT
Common leak
No usable call action on the first phone screen.Click paid.
Job unknown.
No usable call action on the first phone screen.Click paid.
Job unknown.
The problem
Your ads may be working. The path after them may not be.
Most reports stop at clicks and “leads.” Terbo keeps the stages separate so the broken handoff has nowhere to hide.
A tap gets counted as a call.
A phone tap can be recorded before anyone speaks. Terbo keeps taps and connected calls as separate events.
A request reaches nobody.
A browser can show a success state before the receiving workflow is checked. Terbo verifies the request again in the inbox, scheduler or dispatch queue.
Every interaction becomes a “lead.”
Phone taps, connected calls, forms, bookings, dispatches and sold jobs get rolled together—so no one can see which stage needs repair.
4/5
The first DFW scan
Four of five pages hid the call action below the first phone screen.
One water-heater page had no tap-to-call or visible phone number anywhere, while booking did not appear until screen 10. That is paid intent with no direct road to the office.
Terbo diagnostic of five public DFW plumbing campaign destinations, October 2026. This is a small working sample, not a market-wide benchmark, and it is not a claim of client results.
The Terbo system
Trace it. Repair it. Prove it.
One campaign, one service and one market at a time. The work joins the page to the phone and the phone to the booked-job report.
Find where paid demand goes quiet.
We walk the actual ad destination on a phone and follow every action into the office.
- Ad-to-page message match
- Call visibility and connection
- Form delivery and response path
Build one complete campaign path.
We replace the leaky step without forcing a new website, CRM, scheduler or phone number.
- Campaign-specific mobile page
- Click-to-call plus fallback request
- Existing office workflow preserved
Test what a report cannot assume.
We place the call, let one ring out, submit an authorized request and watch where each one lands.
- Real call and ring-out path
- Observed form arrival
- Booked jobs per 100 paid clicks
What gets installed
A growth system, not a pile of marketing tasks.
The first engagement is intentionally narrow enough to measure and complete.
One profitable service. One market. One paid destination.
Mobile leak audit
Campaign landing page
Call attribution
Fallback request path
CRM or inbox routing
UTM/source capture
Real delivery tests
30-day scorecard
Founding-client pilot
The page-build fee is waived.
For qualified founding clients. The exact baseline, traffic minimum, evaluation period and agency fee are agreed in writing before anything goes live.
01You keep paying your media, hosting and third-party tools directly.
02We agree on a baseline and measure qualified calls or booked jobs per 100 paid clicks.
03If traffic is too low for a fair comparison, the test extends instead of producing a claim.
04If the agreed rate does not improve, there is no agency fee—and you keep the page.
Fit matters
The system needs somewhere useful to send the next job.
Good fit
- Independent residential plumbing company
- Already running Google Ads or LSAs
- Controls the destination and phone path
- Has room for more work in selected zip codes
- Can report which requests actually booked
Not yet
- The dispatch board is already full
- The franchise controls every page
- No one can answer or return calls
- Wanted and unwanted jobs are undefined
- The office cannot report dispositions
Before the leak check
Straight answers.
Are you replacing our website?
No. The first system improves one paid destination for one service and market. Your main website stays in place unless a separate problem justifies changing it.
Do we have to change our CRM, scheduler or phone number?
No. Terbo starts with the tools your office already uses. A tracking provider may replace the displayed number at runtime, but the real business number remains in the page and the existing workflow remains the destination.
Do you manage Google Ads?
Not in the initial recovery system. We begin with the demand you already fund and repair the path after the click. Media management can be scoped separately after the conversion path is measurable.
What do we receive from the free leak check?
The costliest mobile gaps on one paid destination, in order: message match, call visibility, booking or request friction, and whether the action reaches someone who can respond.
Can you guarantee more revenue?
No. Terbo can make the path observable, repair agreed conversion leaks and verify delivery. Results still depend on traffic quality, phone handling, capacity, pricing and the work your team sells.
Who does the work?
Gary Gordan leads the diagnostic and build. The first email goes directly to Gary, not a sales queue.
Gary Gordan · founder, Terbo.co
Start with the page you already pay to send people to.
Send the website and one campaign destination. Gary will look at the phone experience, the call or request path and the handoff to your office—then return the costliest leaks first.
Request your leak check
No login. No form pretending to send. Your email opens directly to Gary.